Welcome, I’m Alex! I am a UX researcher and strategist who is passionate about:

  • Delivering products and services that improve people’s lives

  • Translating high-level strategic vision into actionable, impactful solutions

  • Scaling UX capabilities at organizations small and large

With experience building enterprise applications, proprietary software, and commercial hardware, I excel at uniting teams around a shared understanding of the user experience to drive collaboration, innovation and delivery.

You can view my work below and thank you for visiting my portfolio! More case studies coming soon…

Want to connect? Find me on LinkedIn: https://www.linkedin.com/in/alexandrahannaway/

Case Studies

Generative research for live streaming hardware encoder

Early discovery effort to build the next hardware encoder for live streaming organizations. This effort reduced risk and increased development speed for an expensive-to-develop product.

Qualitative Interviewing | Hardware | Paper Prototyping | Repository Creation


Optimizing Employee Performance Plan application

Evaluative project to test a new ServiceNow, while scaling usability testing capabilities. This effort decreased support tickets post-launch by 54%.

Usability Testing | Enterprise Software | UX Training | Internal Application


Scaling UX maturity through training and experiential learning

Trained over 400 employees in UX research and design practices to help the organization make faster, confident, data-driven decisions.

UX Training | Maturity Assessment | Culture Change & Community Building

Testimonials

I love what I do and think I’m pretty good at it, but don’t just take my word for it…

“[Alex's] leadership and strategic vision have been instrumental in not only fostering a deeper understanding of CX principles but also embedding them into our operational processes to improve service delivery and internal communication.”

— Solution Architecture Director

“Alex is exceptional at explaining complex issues, building community, and getting things done. She has a unique combination of technical expertise and interpersonal skills, and her passion for building a positive work environment inspires others.”

— UX Designer 

“In our time working together, Alex was a hardworking change-maker in our organization. As a user researcher she taught many at BoxCast how to interpret, appreciate, and act on user research and she led a company effort to improve our customer centricity.

She is massively skilled at setting goals, developing plans, and achieving those goals. As a coworker, I appreciate her empathetic and honest approach to teamwork, and her insight and problem solving skills are unmatched.”

— Engineering Manager

Looking for someone who delivers results and can scale UX at your organization?

Reach out! I’d love to connect